Field notes on hiring communications and marketing talent.
Written for agency principals and startup leaders who are tired of long applicant lists and short shortlists.
Plenty of Applicants, Almost No True Fits: How PR Agencies Fix Their Hiring Funnel
Two hundred resumes and no shortlist is not a sourcing problem. It is a definition problem. Here is the screening model we use for agency roles.
How to Hire PR Talent With Real Media Relationships (Not a Contact List)
Anyone can export a media list. Very few candidates have reporters who answer them. Here is how to tell the difference in one interview.
Stop Emergency Hiring: A Bench Strategy for PR Agency Turnover and Burnout
Agencies do not have a hiring problem in December. They have the same hiring problem every quarter, and they solve it from scratch each time.
RPO, Retained, or Contingent: Choosing the Right Recruiting Model for Your Agency
Most agencies default to contingent because it feels risk free. For continuous hiring it is usually the most expensive option on the table.
Hiring Someone Who Is Strategic and Hands-On: What That Actually Requires
The most common brief in PR and startup marketing is also the least specific. Narrow it and the search gets dramatically easier.